Avoiding social media today is not an option at all. If you own an ecommerce store then you should be aware of how important social media is in the evolution of online shopping. Consumers today are turning to social media to help make buying decisions and also to see what their peers are saying about a certain product or service.
In order for you to know if your business has made progress or not, you have to set benchmarks. Be very specific with your objectives, so at the end of the say the answer is clear.
- How much traffic you would like to receive from social media
- Number of followers
- Audience growth and sales
Know What Your Customers Want
Before you start putting out content on your social media sites you have to know what your viewers like. There is no point in posting content that viewer have no interest in. This can cause them to unfollow you and lost interest in your ecommerce business. Monitor your audiences interactions on social media to learn more about what they like and what they don’t.
Track Your Progress
Always track your progress as you develop your strategy. Create reports and also communicate with your team members every month for updates. in 2017 the trends are always changing, this just means that your social media has to account for them.
Social Media Tactics
Optimize social media posts
High conversion keywords can help increase the visibility of your posts to reach a larger audience. Perform key word research to discover the terms your target audience is searching to find content related to your business, industry and products. From there you can incorporate these words into your posts to grab the attention of your readers.
Sharing the right content
Sharing the right content to your customers are extremely important. Your content decides if your audience stays or leaves your social media sites. Instead of always posting sales pitches try posting something that your readers find useful and/or share worthy. Use your platforms to inform, interact and provide helpful tips to your customers. Promotional posts once in a while are absolutely fine but balance them out with other posts as well.
Online reviews are very influential, as influential as personal recommendations. Let your customers do the marketing for you, get your satisfied customers to leave reviews on your social media sites. Prospects are more likely to buy something after reviews from other satisfied customers. Not only can your customers leave reviews, but they can also share the experience when they use your product/service. Also, prospects are more likely to be open to a product reviews when it comes from a third party.
Naturally imaged based content is much more engaging than text based content. This makes it perfect for marketing your business on social media. Posting images on social media is one of the most important tactics for optimizing your posts. You can share your images on social media channels that favor image driven marketing, such as Instagram, Tumblr, Pinterest and so much more. one more thing great about these social media channels are that the users can easily share the images. Get creative and get your customers to share picture of themselves and your product on their social media channels and tag you!
Interact with your followers
There is no better way to interact with your customers and prospects than on social media. Monitor their posts and engage with them on a daily basis. Ask them questions, respond to their comments, participate in discussions and thank them for sharing your content. This is a great way to build a strong relationship with your customers and prospects. Through doing this, you gain their trust and potentially their business too. It just proves that your business cares about their customers, which is something all customers love to feel!
Consistency is key
Create a posting schedule and follow it. Post on a regular basis to improve customer engagement and drive more traffic to your ecommerce website. Consistency shows your followers that you are an active company that loves to share with its audience. This also allows your followers to know when you are posting on your social media channels and when to expect new content from you.
Use hashtags to your advantage and to help get your content discovered by more people on the social media channel. Hashtags expands the reach of the posts to people who are interested in the same thing. Avoid using too many hashtags on one post. Limit them to 3-4 per post.
Short and sweet
Keep your posts straight to the point. Precise updates attract more engagement on social media rather than a long rant-y post.It is also more likely for people to share a short and visual post since it is much easier to digest and passed along.